Empower your marketing team.
SmartCompany treats marketing campaigns as projects. To begin a campaign, create a project
and enter the basic information about the campaign. Then assign leads to the campaign, or import
a list of leads into the campaign using the import wizard. Each
lead represents a person targeted by the campaign. If you have email addresses for your leads,
you can create an email template
for your compaign and use it
as the basis for an email blast
to every lead in the campaign.
Measure campaign ROI in real time.
As prospects respond to your campaign, you promote their leads to opportunities and track them
through your sales cycle. When sales are made, you convert those opportunities to orders and
track them through your fulfillment cycle. The opportunities and orders always remain attached
to the campaign, so you can analyze response rates and ROI for your campaign in real time.